The HBO hit series *Succession* isn't just a captivating drama about a dysfunctional media empire; it’s a meticulously crafted tapestry woven with threads of power, ambition, and, surprisingly, haute horlogerie. One of the most striking visual elements contributing to the show's opulent aesthetic is the prominent placement of Richard Mille watches on the wrists of its characters, particularly Logan Roy, the patriarch, and his equally ambitious children. This isn't accidental product placement; it's a deliberate stylistic choice, a collaboration between the show's costume designer, Michelle Matland, and the brand itself, reflecting a deep understanding of the synergy between the Richard Mille brand identity and the show's narrative. This article will delve into the intricate relationship between *Succession*, Richard Mille watches, and what this collaboration reveals about the future of luxury watch marketing and the enduring appeal of status symbols in the 21st century.
The Polarizing Power of Richard Mille:
Richard Mille is a name that evokes strong reactions within the watch community. It's a brand that’s undeniably polarizing. Some hail it as a pinnacle of innovative watchmaking, a testament to cutting-edge materials science and avant-garde design. Others dismiss it as ostentatious, overpriced, and ultimately, lacking in the traditional horological craftsmanship revered by purists. This very divisiveness, however, is precisely what makes the brand so perfectly suited for *Succession*. The show itself is polarizing; its characters are complex, morally ambiguous, and often deeply unlikeable. The Richard Mille, with its bold designs and hefty price tag, becomes a visual representation of this same complexity, reflecting the characters' power, ambition, and often questionable morality.
The watches themselves are not simply accessories; they are statements. Their unconventional designs, often featuring exposed mechanics and unconventional materials like carbon nanotubes and TPT quartz, scream wealth and a disregard for convention. This aligns perfectly with the Roy family's image: powerful, ruthless individuals who don't shy away from making bold, sometimes controversial, moves. The choice of a Richard Mille, therefore, is far more than a mere fashion choice; it's a carefully considered symbolic gesture that enhances the narrative.
Michelle Matland's Masterful Costume Design:
Michelle Matland, the visionary behind *Succession's* costume design, has spoken extensively about the intentional use of clothing and accessories to convey character and narrative. Her collaboration with Richard Mille is a prime example of this approach. The watches aren't randomly chosen; they are meticulously selected to complement the characters' personalities and their evolving circumstances throughout the series. The choice of specific models, their condition, and even the way they are worn subtly communicate shifts in power dynamics and emotional states.
For example, Logan Roy's Richard Mille, often a more substantial and traditionally styled piece, reflects his established power and unwavering confidence. The subtle wear and tear on his watch might even hint at the battles he's fought and the toll it's taken. In contrast, the watches worn by his children, Kendall, Shiv, and Roman, often reflect their individual struggles for dominance and their fluctuating levels of success and failure. A pristine, new Richard Mille might signal a moment of triumph, while a slightly scuffed or less ostentatious model could indicate a setback or a period of vulnerability.
This level of detail underscores Matland's expertise and the careful consideration given to every aspect of the show's visual language. The Richard Mille becomes a silent character in the narrative, speaking volumes through its very presence.
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